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Wild Life Zoo

Wild Life Zoo is a place for people to view and learn about unique exotic animals. The park wants customers to watch their live shows to learn more about the importance of animals in the world and to gather information pertinent to the species instead of just watching animal feedings. In general, their audience is groups of all ages especially targeting childrens’ interest in our ever-changing environment. Consumers always want to be able to somehow interact with wildlife. To connect our targeted demographic of the campaign, it will have a playful tone. The three ads will help educate the children by telling them what animal is on the banner. The main colors of the campaign will be orange, brown, blue, gray, and green. These colors are the main colors that make up the logo to the brand. This campaign will differentiate this park from other competitors because this park’s purpose is to inform.